Our Story

We’ve built a simple company on the foundation of clean skincare for men.

At Vivalui, our commitment is complex, so yours doesn’t have to be.

We work hard to provide clean premium formulas that work with the simplest of daily routines because life is just better when you feel comfortable in your skin.

Especially for men

Between shaving, acne, dark circles, sun damage, sensitivity, and irritation, guys have just as many issues as women. We began formulating simple skincare solutions for men that were safe, organic, easy to use, and felt premium with middle-shelf prices.

A Custom Approach

With our knowledge in the science of beard care, we began crafting natural formulations for sensitive skin. Our customers want to look good without all the fuss. They want simple, easy-to-follow skincare routines without complicated steps or sloppy products that take too long to dry. They expect clean, healthy products that support their unique looks without overcomplicating the process.

Vivalui started as part of the Castlebeard beard care company. Our beard care products received such kudos from our bearded men that we took our pure formulas and marketing expertise and expanded into personalized skincare.

What Vivalui stands for—100% pure products for the discerning—yet ordinary—urban man.